MESSAGE FROM THE CEO

The filter, being the smallest component in the engine, has the largest responsibility for the intake of pure air and liquid flow into your precious engine. Changing your filtration media regularly ensures a healthy energetic engine at all times. Each filter produced at our production plant, undergoes stringent quality measures to ensure it is met with the strict European OEM standardization mark. We guarantee our filters with parallel performance to OEM specifications. Our quality products are now being consumed in many immediate African countries and we are proud to be a ‘wholly’ Kenyan based entity!

At KINGFINN FILTRATION, we believe that success comes from a relentless focus on innovation and execution. These concepts are not only vital to our successful development, but also to our sustainability efforts. Innovation in sustainability means doing things better and in a smarter way. It means making the most of our resources, empowering people to do what they do best and using the power of diverse ideas to overcome challenges. And it also means helping our customers do all of this, too.
Our aim is to achieve a sustainable growth in the industry and to maintain our high quality finish standard. For this, we will require the constant support of our nationwide market.

We began our sales in the third quarter of 2011 and have relatively grown to at least one and a half times’ our initial size and capacity, offering unmatched service excellence and guaranteed performance on all our produce. Our manufacturing plant boasts a highly motivated team of professionals that are devoted to offering all our clients a product that will not only improve performance on their vehicles but also help in saving high costs in energy consumption and reduction in environmental destruction.

We’re especially interested in organic innovation–tapping into the environmental belt, to offer you a pure and naturally recycled ‘go-green’ product. We are working hard to develop this concept and present it to our market in an acceptable manner. We are also investing in newer ideas that we can own, whether they’re new innovations or revolutionary approaches to reducing energy use. In other words, our products and our sustainability efforts go hand in hand.

Execution is equally as important. It is all about getting the right: the right people, doing the right things, at the right time, at the right cost structure. This applies to both our business and sustainability. Both are about making an impact through original ideas and processes while utilizing resources wisely.

Combining innovation and execution makes us Future Ready—the theme of this report—as a company and in our sustainability efforts. By pursuing strategies that decouple environmental impact with business growth, we are cutting costs on our production and advancing toward our commitment to reduce greenhouse gas (GHG) emissions.

Similar strategies will be exercised in our local distribution and international sales offices worldwide and we encourage all our associates to follow this trend in order to repair our ozone, to maintain a green, healthy environment. Our current “proto-type idea” is undergoing numerous tests and debate, to ascertain its performance and durability in operation, and we will present this product to you once we have final results and success is achieved!
Some of our large corporate clients have opted to go this route and eagerly await our final word. These innovative solutions are rooted in an inclusive environment that welcomes diversity, and by our core value of treating every employee with respect.
This approach is not just helping us reduce our environmental impact; it is attracting new customers in the industry, such as tourism and long haulage transport sectors. After all, every type of company can benefit from sustainability management.

We’re proud of our leadership role in sustainability because we believe in leading by example. It’s hard to think of a better example we could set than that of a responsible global corporation.

On behalf of my team, we look forward to serving your fleet and machinery with the ‘prime’ medium of filtration and thank you sincerely, for all the support and kind compliments that you have showered in the past. It is your encouragement that keeps my entire team motivated to our focus and goal….to be the ‘FILTRATION MASTERS!'

Sandeep Choudrie
Chief Executive Officer

KING FINN KENYA LIMITED